Amory Lovins Has a New Blog on Yahoo! Green

Posted: May 31st, 2007 | Author: Steve | Filed under: Sustainability | Tags: Amory Lovins, blog, efficiency, Energy, Sustainability, yahoo | View Comments

“Enough about the climate problem. Let’s talk climate solutions.” Thus begins the new blog by Amory Lovins on Yahoo! Green. Prepare to have your assumptions turned on their heads as the co-author of Natural Capitalism and founder of the Rocky Mountain Institute shows us how “protecting the climate is not costly but profitable.”

Mr. Lovins has done pioneering work in the field of radical resource efficiency, which he sees as the first step towards a sustainable world. This YouTube video gives a great overview of the man and his work.

I think we are going to see some very insightful and optimistic writing here, and I’m very interested to see if he mentions any upcoming plans for his ultra-efficient Hypercar becoming a reality.

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