Endossa Collective Retail | Cool Hunting
Posted: June 20th, 2008 | Author: Steve | Filed under: Business | Tags: Brazil, Collaboration, Collective, Shopping, Stores | View Comments
From Brazil comes a new concept in retail: collective selling. This store rents individual “cubicles’ to small designers. This gives a cohesive look-and-feel to the store, and gives the designers affordable access to a prime retail location.
I like this idea, because it represent one more way for the little guy to compete with the big retailers. I also like it because it doesn’t have the haphazard look of a consignment shop.
As design, manufacturing and production becomes more and more affordable for individuals, we can expect to see concepts like this for all kinds of products, not just clothing.
