Ford Motor Company may not be the first name that comes to mind when you think about large corporations that are committed to sustainability. After all, the company is one of the oldest and largest industrial corporations around, and produces many of the large SUVs and trucks that are at the center of the current climate controversy. So it may be surprising for some to learn that the company actually has a very extensive sustainability strategy in the works.
When I first saw this video, I thought it was coming to me through one of the sustainability blogs that I am subscribed to. Turns out, it came through that constant stream of absurd and funny videos, BoingBoing.net, which just goes to show you just how absurd it really is…Check out this Wall Street Journal Online report of Mazda destroying over 4,000 brand-spanking-new cars, after the transport ship that they were on spent several weeks at a 60-degree list:
“Enough about the climate problem. Let’s talk climate solutions.” Thus begins the new blog by Amory Lovins on Yahoo! Green. Prepare to have your assumptions turned on their heads as the co-author of Natural Capitalism and founder of the Rocky Mountain Institute shows us how “protecting the climate is not costly but profitable.”
Mr. Lovins has done pioneering work in the field of radical resource efficiency, which he sees as the first step towards a sustainable world. This YouTube video gives a great overview of the man and his work.
Steve Puma is a sustainability and strategy consultant, technologist and writer. He lives with his wife Cori and pug dog Miles in Northern California. More...
Ford Motor Company may not be the first name that comes to mind when you think about large corporations that are committed to sustainability. After all, the company is one of the oldest and largest industrial corporations around, and produces many of the large SUVs and trucks that are at the center of the current climate controversy. So it may be surprising for some to learn that the company actually has a very extensive sustainability strategy in the works.
“Enough about the climate problem. Let’s talk climate solutions.” Thus begins the 
