Netflix to keep Profiles!

Posted: June 30th, 2008 | Author: Steve | Filed under: Business | Comments

Oh Happy Day!

It looks like Netflix has bowed to overwhelming pressure and will not be removing their Profiles feature after all. Check out this email I just received from them:

Dear Steve,

You spoke, and we listened. We are keeping Profiles. Thank you for all the calls and emails telling us how important Profiles are.

We are sorry for any inconvenience we may have caused. We hope the next time you hear from us we will delight, and not disappoint, you.

-Your friends at Netflix

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Slashdot | Netflix To Eliminate Profiles Feature

Posted: June 19th, 2008 | Author: Steve | Filed under: Business | Comments

Being a business student, I am always amazed when businesses make decisions that make their best customers angry, or cause them to leave. I have been taught that you start with the customers’ needs first, and that everything else is secondary.

So, I was appalled to see the following email in my inbox from Netflix:

This is a preview of Slashdot | Netflix To Eliminate Profiles Feature. Read the full post (424 words, 1 image, estimated 1:42 mins reading time)