Ford Motor Company may not be the first name that comes to mind when you think about large corporations that are committed to sustainability. After all, the company is one of the oldest and largest industrial corporations around, and produces many of the large SUVs and trucks that are at the center of the current climate controversy. So it may be surprising for some to learn that the company actually has a very extensive sustainability strategy in the works.
Getting anywhere in 2019 is a real challenge…and a lot slower than it used to be. It’s more similar to 1880 than it is to 1980, and we are certainly something like a wagon train.
For one thing…a lot of the time we have to make our own biodiesel. We have a portable mini-refinery which is towed behind one of the trucks, and about every 500 miles or so we have to stop and make more fuel. We have one truck that tows a 1000-gallon tank trailer, and everyone carries extra jerry cans. Unfortunately, the process takes several days, at least.
This show seems really interesting, and timely. I hope we get to see it in the U.S., or at least I can order it from Netflix.
“Burn Up” is a high stakes conspiracy thriller set against the backdrop of the oil industry. It is a story that mirrors the world in which we live and where we struggle to be both economically successful and globally responsible.”
“Burn Up” is a Trojan horse of a story. It delivers an eviscerating tale where the stakes are terrifyingly real and the climate issues, the intrigue, the global politics, the back room dealings and the espionage are happening today in our world.”
Steve Puma is a sustainability and strategy consultant, technologist and writer. He lives with his wife Cori and pug dog Miles in Northern California. More...
Ford Motor Company may not be the first name that comes to mind when you think about large corporations that are committed to sustainability. After all, the company is one of the oldest and largest industrial corporations around, and produces many of the large SUVs and trucks that are at the center of the current climate controversy. So it may be surprising for some to learn that the company actually has a very extensive sustainability strategy in the works.
Getting anywhere in 2019 is a real challenge…and a lot slower than it used to be. It’s more similar to 1880 than it is to 1980, and we are certainly something like a wagon train.
