While Tesla Motors and other EV manufacturers have had recent successes and grabbed quite a few headlines, they still face a major hurdle: charging infrastructure. Without a fast and reliable way to re-fuel their vehicles, EV customers will be limited to those who drive less than 200 miles per day or those who can afford to keep the vehicle as a novelty. According to investment website the Motley Fool, 220-volt charging times are the Achilles heel of EVs, with the Tesla Roadsters’ current 200-volt unit taking approximately 4 hours to fully charge.
According to CEO Andy Kinard, Florida-based CCGI will not build its own charging technology, but will distribute chargers built by established player Coulomb. Its business model…is to sign contracts with businesses…that operate parking lots. The contract spells out revenue sharing between the parties, so parking slots will gain free EV infrastructure and lot managers will get cash from charging.
The article also goes on to say that CCGI will standardize on “J1772 charging hardware” and will go from 0 to 1,000 units by the end of 2010. While this would certainly be good news for Tesla, it is not entirely clear just how reliable CCGI’s predictions are.
However, what the article does not mention is that this is not the whole story for electric vehicle infrastructure. Some startups are focusing on an entirely different strategy. One such company is the Electric Vehicle Infrastructure Network (EVIN), and its business model circumvents the “chicken-and-egg” problem altogether.
In the glorious Past Before Television, adventurous men and women gained fame and fortune by testing their skills in competitions designed to expand the limits of human knowledge and innovation. Several organizations are bringing back this kind of “innovation prize” in a big way, with competitions designed to solve some of humanity’s greatest challenges, and expand its horizons beyond terrestrial limits.
One of the greatest scientific breakthroughs in history was the result of a prize offered by the British government in the 18th century. At that time, many ships were being lost due to the inaccuracies involved in calculating their longitude at sea. The previous method, dead reckoning, introduced greater errors the farther the ship got from a known point, usually ending in loss of life and heated discussions about the velocity of various types of swallows. The British Parliament offered the modern equivalent of $4.56 million for a solution to the Longitude Problem.
One of the potential solutions to the problem required invention of a marine chronometer of such high accuracy that even Sir Issac Newton doubted that it could be created. But, in 1730, clockmaker John Harrison set himself to the task, and effectively solved the multiple problems of corrosion, temperature, humidity and durability within 5 years, (although it took him another thirty to collect his prize) a task which has been compared to the landing of men on the moon in the 1960s.
In years to come, we may look back on 2009 as the year that electric vehicles became mainstream, at least as far the media is concerned. The past few weeks have been no different as a number of organizations from all over the automotive industry made EV-related announcements. One of these organizations, the Cleantech Group, seems to be bucking the trend with its prediction that so-called Smart Mobility will overtake EVs in 2010, although AutoBlogGreen’s Sebastian Blanco disagrees, and argues that, as far as the media is concerned, 2010 will be even bigger for EV news.
Fueling the Imagination
For example, just hearing the words “X-Prize” is bound to conjure up images of maverick entrepreneurs competing for millions of dollars of prize money to achieve new milestones in air and space flight. That’s exactly what the founders of the X-Prize Foundation want you to think about when you hear about the Progressive Automotive X-Prize, a new competition which focuses on environmentally-friendly automobiles instead of airplanes and rockets. As we reported in a previous article, the competition awards a $10 million dollar prize to the car that, in addition to being the winner in a series of speed and endurance trials, must achieve an effective 100 miles per gallon, have a 200 mile range, and adhere to a large number of very stringent design and safety criteria.
According to the New York Times, the new X-Prize is receiving a boost from the Federal government in the form of $5.5 million of stimulus money from the Department of Energy. This support of competition seems like a good way to promote fairness and innovation, especially since the DOE has been previously accused of stifling innovation in the automotive sector with its Advanced Technology Manufacturing Loan program.
Ever since I was a kid, when my father used give me Matchbox cars he bought on his way home from work, I’ve been crazy about cars. So I was extremely excited to have the opportunity to speak with Simon Saba of Saba Motors, whose EV vision is something any gearhead can get jazzed about: to deliver an exotic electric sports car with a price tag of under $40,000, that will have the looks and performance of cars costing 10 times as much and is environmentally friendly to boot!
Tesla President and CEO Ze’ev Drori wrote in his blog today that regular production of the Tesla Roadster has begun. This is a big step for the electric-car manufacturer.
I personally can’t wait for T-bonehe first time I spot a Tesla on the road, but I am even more excited that I might get to tour the factory very soon.
Steve Puma is a sustainability and strategy consultant, technologist and writer. He lives with his wife Cori and pug dog Miles in Northern California. More...